Salesforce-Marketing-Associate Deutsche Prüfungsfragen, Salesforce-Marketing-Associate Musterprüfungsfragen

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Salesforce Salesforce-Marketing-Associate Prüfungsplan:

Thema	Einzelheiten
Thema 1	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Thema 2	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Thema 3	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Thema 4	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Thema 5	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

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Salesforce Certified Marketing AssociateExam Salesforce-Marketing-Associate Prüfungsfragen mit Lösungen (Q104-Q109):

104. Frage
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
*The two contentversionswill need to be evaluated on performance.
*The two content versions will need to be contained into one content block.
Which content block should the associate use?

A. HTML Content
B. A/B Test Content
C. Dynamic Content

Antwort: B

Begründung:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B.
Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

105. Frage
Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO's email sending reputation at risk?

A. Unsolicited and unwanted email typically results in lower engagement and increased complaints.
B. Implementing an address book strategy impacts deliverability on email campaigns.
C. Spam filters used by email service providers are aware of subscriber's opt-in topic areas.

Antwort: A

Begründung:
Continuing to send content on tours to a segment that has not opted-in for it can lead to increased complaints and low engagement. This behavior can harm Northern Trail Outfitters' sending reputation, as unsolicited emails often result in negative interactions, including unsubscribes and spam complaints.
* Why This Puts Sending Reputation at Risk: Sending irrelevant content violates email marketing best practices, increasing the likelihood of emails being flagged as spam, which can decrease overall deliverability.
* Salesforce Documentation Reference: Refer to Salesforce Marketing Cloud Deliverability Best Practices for insights on how sending unwanted content can impact deliverability.

106. Frage
Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

A. Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe
B. Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
C. Requiring the subscriber to complete a survey before allowing them to unsubscribe

Antwort: B

Begründung:
One of the CAN-SPAM requirements for unsubscribing from commercial emails is providing a clear and easily accessible mechanism that does not require a subscriber to log in or provide extensive information to unsubscribe. This ensures that recipients can easily opt-out of future communications if they wish, without unnecessary barriers, which is a key aspect of respecting user preferences and complying with legal standards for commercial email communications.

107. Frage
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?

A. Mobile SMS keyword opt-in confirmation
B. Smart capture opt-in confirmation
C. Double opt-in confirmation

Antwort: C

Begründung:
A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.

108. Frage
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?

A. The data extension has the Is Testable flag unchecked.
B. The data extension is empty and cannot be used for testing.
C. The associate has insufficient user permissions to perform a test send.

Antwort: A

Begründung:
If a marketing associate at Northern Trail Outfitters is unable to see a data extension in the Preview and Test section when trying to perform a test send of an email in Content Builder, it could be because the data extension has the "Is Testable" flag unchecked. In Salesforce Marketing Cloud, data extensions can be configured with various properties, including the "Is Testable" flag, which determines whether the data extension is available for use in test sends and previews.
If this flag is not enabled for a specific data extension, it will not appear as an option in the Preview and Test section, preventing associates from selecting it for test sends. Enabling this flag on the data extension's properties allows it to be used for testing and previewing email content.
References: Salesforce Marketing Cloud documentation on data extensions provides insights into the properties and configurations of data extensions, including the "Is Testable" flag and its impact on the availability of data extensions for test sends and previews.

109. Frage
......

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Sean Fisher Sean Fisher

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Salesforce-Marketing-Associate Deutsche Prüfungsfragen, Salesforce-Marketing-Associate Musterprüfungsfragen

Salesforce Salesforce-Marketing-Associate Prüfungsplan:

Salesforce-Marketing-Associate Übungsmaterialien & Salesforce-Marketing-Associate Lernführung: Salesforce Certified Marketing AssociateExam & Salesforce-Marketing-Associate Lernguide

Salesforce Certified Marketing AssociateExam Salesforce-Marketing-Associate Prüfungsfragen mit Lösungen (Q104-Q109):

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