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Becoming a Salesforce MKT-101 certified professional can open up new career opportunities and enhance your credibility as a marketing professional. Build and Analyze Customer Journeys using Marketing Cloud certification demonstrates your proficiency in using Marketing Cloud to deliver personalized and relevant customer experiences. It also shows your commitment to staying up-to-date with the latest trends and technologies in digital marketing. With the increasing demand for digital marketing skills, the Salesforce MKT-101 Certification can set you apart from other marketing professionals and help you advance your career.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q119-Q124):

NEW QUESTION # 119
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Mobile Studio
B. Advertising Studio
C. Einstein Engagement Scoring
D. Google Analytics 360

Answer: C

NEW QUESTION # 120
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A. Reports - Journey Engagement
B. Journey Builder - Journey History
C. Datorama Reports - Journey Performance

Answer: C

NEW QUESTION # 121
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A. Loyalty Program Number
B. CRM ID
C. Email
D. Mobile Device ID

Answer: A,B

Explanation:
To choose a subscriber key for Marketing Cloud, Northern Trail Outfitters should use a value that is unique, persistent, and channel-agnostic. A CRM ID or a loyalty program number are both good options, as they meet these criteria and can be used to identify and track subscribers across different channels and platforms. Email and mobile device ID are not good options, as they are not unique or persistent (subscribers can change their email or device) and they are specific to one channel (email or mobile). Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 122
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A. Based on Preview
B. Based on Subscriber Preview List or Data Extension
C. Based on Recipient test Data Extension

Answer: B

NEW QUESTION # 123
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A. Physical Mailing Address
B. A link to the sender's website
C. Any Mailing Address
D. A way to Unsubscribe

Answer: A,D

NEW QUESTION # 124
......

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MKT-101 Test Dumps - Pdf MKT-101 Torrent

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q119-Q124):

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